NFLAD 2024 / Regal Rookies
NFL ALL DAY’s Regal Rookies is the second campaign celebrating the epic plays, featuring a curated class of standout rookies from the 2024 season receiving their first ever Rare collectible mints.
Credits
Design Direction & Execution
Daniel Telado
Marketing Partner
Spencer Bogad
Design References
The art direction aimed to blend concepts of ‘turf royalty’ with heat mapping, customized typography, and street aesthetic.
Visual Execution
Using the Key Art as a launching pad, visual tone was further explored using the campaign sizzle as a proof of concept. This concept development established a graphic toolkit that could then be applied to the creative objects and marketing content.
/ Key Art Exploration
/ Sizzle Styleframe Exploration
/ Creative Objects - Packs, Collectible Set Artwork
/ Marketing Graphics
