NFLAD 2024 / Rookie Debut, Season Launch
NFL ALL DAY’s season kick-off presented two-fold opportunity for the brand – to present a visual refresh, signifying to the users that there has been a major shift in the product’s offerings; and to celebrate the incoming rookie class and highlight the future stars who are the future of the NFL.
Credits
Design Direction & Execution
Daniel Telado
Marketing Partner
Matt Cummings
Design References
Rather than doing a complete overhaul of the pre-existing NFL ALL DAY brand, we re-envisioned how we would the overall graphic treatment in our execution. There was an appetite to shift towards creating a more cinematic atmosphere and imply kinetic movement while remaining focused and restrained in our editorial compositions.
/ Series 1 Design Language
/ Graphic Effects and Treatment
/ Athlete Treatment
/ Editorial Compositions
Visual Execution
Throughout style exploration, we audited what worked visually and where we could introduce the refresh in our execution. Remixing graphic patterns from our internal library to retain visual complexity, while creating cinematic depth to focus on messaging.
/ Styleframe Exploration
/ Creative Objects - Packs, Collectible Set Artwork
/ Sizzle Storyboards
/ Marketing Graphics
