NFLAD 2024 / Rookie Revelation
The third and final instalment of NFL ALL DAY’s rookie campaign series, Rookie Revelation celebrates an epic curation of top Rookies, featuring their first Legendary collectible mints.
Credits
Design Direction & Execution
Daniel Telado
Marketing Partner
Spencer Bogad
Design References
The art direction aimed to blend the concept of ‘cyber cosmic’, leveraging digital patterns and jewelled, sharp graphics against a neon palette.
Visual Execution
Using the Key Art as a launching pad, visual tone was further explored using the campaign sizzle as a proof of concept. This concept development established a graphic toolkit that could then be applied to the creative objects and marketing content.
/ Key Art Exploration
/ Sizzle Styleframe Exploration
/ Creative Objects - Packs, Collectible Set Artwork
/ Marketing Graphics
