World of Chel / Seasons

For NHL21 we introduced a new way for our World of Chel community to compete and achieve the highest levels of skill - WoC Seasons. The new mode allows ours users to climb the online ranks and earn special rewards within the elite CHEL community through 6 seasonal events.

Credits

Visual Direction & Lead Design
Daniel Telado

Producers
Ariel Giovannetti, James Capadouca

3D Rendering
Jessica Anderson

Branding & Graphics
The NHL Design team worked on various touchpoints. This started with the logo & graphics package, extending to environments, vanity clothing, and the interface elements

Vanity Equipment

SC_2_jerseys.png
SC_3_pants.png
jersey1.png
pants1.png
jersey2.png
pants2.png

Environmental Applications

In collaboration with producers and the EA Create team, we developed graphic applications that were embedded in the rink environments in order to drive brand continuity. Five sets of graphic packages were developed, each reflecting the tournament tier.

Untitled-1.png
SEASONALCHAMPS_BOARDS.png

Arena Banners

compilation_trophies.png
rafter-banners_0004_banner_overview_ROOKIE.png
rafter-banners_0003_banner_overview_PRO.png
rafter-banners_0002_banner_overview_ALLSTAR.png
rafter-banners_0001_banner_overview_SUPERSTAR.png
rafter-banners_0000_banner_overview_ELITE.png

Rank Tier Badge System
As part of the UI elements, a badging system was developed and integrated into player hubs and profiles.

rank_overview_1.png
rank_overview_FULL.png
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